Three Golds for MyCSP at Corporate Content Awards
5 Mar 2019
Pensions administrator, MyCSP on behalf of Civil Service Pensions, has won three gold awards and one silver award in the 2019 Corporate Content Awards, including the awards’ premiere prize: Best Corporate Storyteller 2019.
The winners were announced at a Gala ceremony in London where MyCSP was one of the main winners of the night. The judges praised MyCSP for using exciting content to breathe fun into their communications.
As well as being announced ‘Best corporate storyteller’, MyCSP won two further gold awards for ‘Best use of content with an existing external community’ and ‘Best copy style or tone of voice’ and a silver award for ‘Best use of content in a live or experiential setting’.
The award wins were for MyCSP’s #PensionPower campaign on behalf of Civil Service Pensions. Judges praised #PensionPower for the way it “cut through the complexity of pension schemes and their rules.” #PensionPower was also praised for being “striking, brilliant and engaging”, adopting a “really fresh and proactive strategy in a traditionally…conservative marketplace.”
#PensionPower is the brainchild of MyCSP director of communications and engagement, David Boardman. “After the purchase of a home, for most people their pension is their biggest financial outlay” explained David. “Yet pensions are perceived by many as complex, dull and challenging. #PensionPower was designed to tackle that misconception head on. As a result, thousands engaged with their pension schemes that otherwise probably wouldn’t have done.”
These wins round off one of MyCSPs most successful years to date: They were recently awarded Investors in People Gold in recognition of the ‘value they place on employees’, Customer Service Excellence accreditation for the high quality customer service they provide, and PASA accreditation, the gold standard in pension administration.Back to news